Facebook and Instagram messages in one inbox.
EasyCRM receives Facebook Messenger and Instagram Direct Messages via the Meta Graph API. Every message lands in the unified inbox next to your other channels, so your team does not have to watch the Facebook page and Instagram profile separately.
Messages from your Facebook page in the EasyCRM inbox
EasyCRM receives messages that customers write to your Facebook page via the Meta Graph API. Every incoming webhook is verified with an HMAC signature so you can be sure it comes from Meta. The message appears in the EasyCRM unified inbox. You write your reply directly in the CRM and the Meta Graph API delivers it to the customer's Messenger thread. The page access token is stored encrypted.
- Messenger messages received via a webhook verified by HMAC signature
- Replies via the Meta Graph API
- Messages in the unified inbox
- Page access token stored encrypted
- Conversation status: open, snoozed, closed
Instagram DM in the same place as Messenger
Instagram DM uses the same webhook endpoint as Facebook Messenger. When a customer sends a direct message to your Instagram profile, EasyCRM receives it and shows it in the inbox. Your reply goes out via the Meta Graph API straight to the customer's Instagram DM. Your team sees Instagram and Messenger in one inbox next to email and WhatsApp.
- Instagram DM via the same Meta webhook
- Messenger and Instagram messages told apart
- Replies via the Meta Graph API to Instagram DM
- Visible in the inbox next to Messenger, email and WhatsApp
- Same HMAC signature verification as the other Meta channels
One inbox for the whole team
Messenger and Instagram messages come together in the same inbox as your other channels. You can filter the inbox by channel so your team can focus on just Messenger or Instagram. New messages appear in the inbox over WebSocket. Role permissions control access to the inbox and replying.
- Messenger and Instagram conversations in the unified inbox
- Filter the inbox by channel
- New messages over WebSocket
- Role permissions control inbox access and replying
Social messages without switching between apps
- Messenger and Instagram DM in one inbox with your other channels
- The whole team can access social messages, not just the page admin
- Webhooks verified by HMAC signature
- The customer chats on the social network, your team works in the CRM
Questions about the Messenger and Instagram integration
Give customers social channels – and your team one inbox
Register for free. The unified inbox is available from the Standard plan.